Stress coming from work pressures is increasingly linked to illnesses like hypertension, heart attack and anxiety disorders among company executives. As you climb up the corporate ladder, the demands of a position can leave you constantly tired and rob you of quality time with your loved ones. This is why more professionals are downshifting to small business marketing consulting where they can still use their skills and experience to earn income at a less frenetic pace.
Some of the common fears retirees face includes insufficient income and reduced intellectual and social stimulation. Engaging in small business marketing consulting will not only give you opportunities to exercise the skills you honed over the years but it will also allow you to earn perhaps even more than what your former employer paid you.
Benefits of small business marketing consulting
Aside from earning continuously as a consultant, you also get to enjoy the following perks of working on your own:
* Create your personal brand: As an independent consultant, you can now market yourself as an expert in your field, something that you were unable to do as an employee where your employer or the company you worked for took most of the credit.
* Work on your terms: You now get to choose what services to offer, for how much, as well as your hours of work. While you still have to work around timelines set by your clients, how you allocate the hours in between due dates is still at your discretion. Consultants are able to reduce work pressure this way.
* Make more time for life: The reduced workload also gives you more time to do things you’ve always wanted to do but never had the time or energy for them. As a consultant, you can work and still have time to tick off some things on your bucket list.
Starting this business is relatively easy using minimal start-up capital, basic office equipment that you may already have at home, segregated workspace at home, minimal Internet skills and some contacts to serve as your first clients. Your biggest asset would be the skills you acquired at work and long years of experience which you can now apply in your clients’ businesses.
While you’ll still need to update some of your techniques to serve your clients’ Internet marketing requirements, these may be learned on the job or with the help of systems developed by Internet marketing experts.
Retirement should not spell the end of the road for you. Transitioning into small business marketing consulting not only provides work continuity but also an opportunity for you to shine.